Encima In Action
The Encima Group has significant experience in helping marketing brands to be successful in support of their business needs. Our vast experience in the pharmaceutical, biotech and healthcare arenas give our team the ability to offer critical, relevant insights and solutions specific to your business. As an objective third-party focused exclusively on making your campaigns more effective, we can guarantee that we have a customizable solution for your needs.
Please explore the following case studies to get a better sense of the types of real world experience we have in advancing brands and achieving results in the healthcare space:
- Pharmaceutical - A pharmaceutical consumer brand was having difficulty making decisions about their direct response marketing campaign since their marketing data was dispersed and difficult to read. The brand wanted to drive conversion for prospects and promote compliance and persistency (C&P) among patients.
- Biotech - A marketing brand was in the planning stage of launching a biotech drug. Due to its very specialized, targeted market, the brand was concerned that traditional marketing strategies and tactics were not going to perform well enough to meet objectives.
- Healthcare - A marketing support group at a healthcare company hired a database marketing software vendor to build and host a consumer marketing database for one of its key products. Due to limited resources and time constraints, the vendor was having difficulty rallying internal support for the processes and necessary methodologies that needed to be established.