Encima In Action: Pharmaceutical
Case
- Using The Encima Group’s Marketing Analytics services to drive conversion and promote compliance & persistency among patients
Action
- Tracked responses across all on- and offline response mechanisms such as telemarketing, BRC, and web channels
- Developed and distributed marketing reports, insights and key recommendations to the brand and overall team
- Partnered with agencies and internal support teams to ensure that all media was consistent and tracked accordingly
- Provided data mining and predictive modeling expertise to target more effectively
- Leveraged conversion marketing data along with survey response, behavioral, and attitudinal data to provide “sweet spot” insights to drive the greatest response
Result
- The direct response campaign demonstrated a high net return on investment for the organization
- Hand-raiser analysis pinpointed prospect and user insights that were incorporated into creative and media placements
- Projected number of leads and qualified leads were attained in half the expected time
- Successful response program led to additional strategic relationship marketing for the organization
Keys to success
- Cross-team collaboration
- Cross-functional integration
- Actionable insights