Encima In Action: Healthcare
Case
- Using The Encima Group’s Database Management services to manage the integration – and seamless internal adoption – of a new consumer marketing database
Action
- Served as the vertical expert and key point of contact within the organization
- Managed the vendor by maintaining a focus on the marketing group’s primary objectives
- Collaborated with internal and external partners to develop processes and methodologies for successful marketing campaigns
- Developed, implemented, and tested consumer segmentation and fulfillment strategies
Result
- The marketing support group was able to meet the project deadline and the brand's marketing campaigns were successfully launched
- Consumers were segmented and fulfilled according to established targeting and relevancy strategies
- Successful acquisition led to the realization of customer dialogue and relationship marketing initiatives
Keys to success:
- Collaboration
- Openness to innovative solutions
- Cross-team integration