Encima In Action: Biotech
Case
- Using The Encima Group’s Web Analytics expertise to oversee the successful implementation of a
web-based lead acquisition model
Action
- Served as the primary vertical expert on online customer behavior
- Acted as the focal point for all web data and reporting
- Partnered with agencies and internal support teams to meet and exceed marketing objectives
- Provided unbiased revenue-generating analysis, insights and recommendations
- Offered ongoing guidance to the team in order to drive maximum optimization
Result
- Historically lowest and most efficient cost per lead achieved across channels within the marketing organization.
- Both number and quality of leads outperformed best case projections
- Increased speed of online media optimization
- The marketing brand was able to meet and exceed objectives With a highly targeted and successful launch
Keys to success
- Collaboration
- Expertise brought in at planning stage
- Ongoing involvement post-launch for maximum optimization/performance